Growth marketing is using a data-driven approach to optimizing the entire sales funnel. A growth marketer runs experiments to improve attracting, engaging and retaining customers.
Growth marketing experiments focus on specific metrics that can produce rapid growth.
Key Areas for a Growth Marketer
* Determining areas of opportunity and testing solutions
* Prioritizing growth experiments
* Conducting experiments and measuring results
* Creating new experiments based on findings and strategic analysis
A common framework for applying growth marketing to the business is the AAARRR model (known as pirate metrics): Awareness, Acquisition, Activation, Revenue, Retention, and Referral.