The bones of this tactic fall under the assumption that if someone is trying to copy the title of your product, they are looking to paste it into Google for price shopping (or to check reviews).

Curry’s PC World, as Paddy Moogan pointed out on Twitter, displays a pop-up for a price guarantee when you try and copy the product title.

Shopify has the Smart Price Match Popup to help achieve this modal. If you have dev skills or want to give your developer a starting point, you can modify Chris Coyier’s “Right Click Logo to Show Logo Options” code on GitHub.

Source: (In addition to Paddy Moogan above) – Saijo George’s tl;dr marketing newsletter (April 10, 2021).

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